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Welcome to the Dynamics Blog hosted by the professionals at Armanino. This blog is about anything that may be helpful to others regarding Microsoft Dynamics' software. The topics can be anything from Microsoft Dynamics GP, AX, CRM, SharePoint, MAS 90/200, .NET development, accounting, compliance and more.

Thursday, March 22, 2012

Guitar Center Gets it Right

Posted by Armanino Dynamics Team

Guitar Center has developed and deployed a very effective automated marketing campaign. The beauty of it can be seen in how Guitar Center responds to a single purchase from their web site.

In his article, “What Guitar Center Can Teach You About Smart Email Marketing“, Derek Halpern relays his experience following his purchase of a shock mount for a microphone.

What you can see from his experience is that Guitar Center is dynamically tailoring its e-mail marketing to each customer. This is beautiful. Guitar Center is deepening its engagement with customers and encouraging repeat business. This is so much better than just sending out generic e-mail messages.

Can you find a way to incorporate this in your own business?

  • Follow up with customers every time and follow up with a specially tailored message for each one
  • Provide additional content that is not just trying to sell another product or service

There is a lot of value in what Guitar Center is doing. You can move in that direction.

Read Derek’s full article here: http://ww.visibli.com/share/G7QXZY

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