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Tuesday, July 28, 2015

ROI of CRM – A Tactical Guide

Posted by Armanino Dynamics Team

Armanino recently published, The ROI of CRM: A Tactical Guide to Project Justification and Building Value, which features  insights from a Nucleus Research report on the ROI of companies using a customer relationship management system (CRM) versus those without one. The report noted, for every dollar spent, a CRM pays back $8.71.

The white paper touches on key points for understanding the importance of CRM as a tool as important as your team’s enterprise resource planning (ERP) or business intelligence (BI) tools. It covers both direct and indirect returns on investment (ROI) for finance, sales, operations, customer service, and marketing. Additionally, the white paper discusses the potential costs of consolidation and integrating with your existing solutions to maintain a smooth-running operation.

Read the full white paper, The ROI of CRM: A Tactical Guide to Project Justification and Building Value, to learn more about the value of a CRM for your team and gain access to and ROI calculator for a rough estimate of the costs and benefits for your own team.

Learn more about Microsoft Dynamics CRM to see the benefits for your business.

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