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Tuesday, August 14, 2018

What Is Microsoft’s Digital Feedback Loop?

Posted by Tim Hourigan

We live in a time of relentless business transformation, where connecting customers, products, people and data wins. Where smarter wins, as Microsoft puts it.

Key to enabling success is how companies manage and leverage data. To quote James Phillips, corporate vice president of Microsoft’s Business Applications group, in his keynote at the recent Business Applications Summit: “It all starts with data, data is coming out of everything. If you can harness that data, make intelligence out of it, and use it to improve your business processes, you’re in a position to transform your company and industry.”

To compete successfully, companies must use data to optimize their business processes. But in today’s world, the core business processes to engage customers, optimize operations, empower employees and transform products are changing. Microsoft calls this shift the “digital transformation.”

The “digital feedback loop” is Microsoft’s new term for the solution framework that propels the digital transformation.

Graphic of the Digital Feedback Loop

Enabling this solution vision is Microsoft’s business application and technology suite of Dynamics 365, Power Platform (Power BI, Flow, Power Apps), Office, Azure and other cloud applications and tools.

Modern, unified, intelligent and adaptable; unique in its breadth and depth of capabilities:   Microsoft makes it possible to enable the entirety of the digital feedback loop in a way that no other company can.

To understand the full scope of how the Microsoft technology stack makes this possible, I encourage you to watch James Phillips’ full keynote here.


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