May 29, 2012
SaaS: A Tale of Two Surveys
Posted by Lindy Antonelli
Accounting Today’s 2012 Technology Outlook survey of CPA firms found that “Despite the interest in and need for improved information technology, particularly when it comes to data security, many CPA firms continue to lack any formal IT planning… A surprisingly large number of survey takers – almost a third – noted that 10 percent or more of their firm’s overall budget does go towards IT expenditures, with data security, portals, and document management highest on their list of considerations for system and software spending in 2012.”
What this sounds like to me is the profile of an ideal SaaS user. With no IT hassles to deal with, there is no need for an IT plan. Data security is a cinch – the cloud vendor protects stored data in a Tier 1 secure data center and encrypts the data you are using. And it’s so easy to use. You can even access client data via iPad, so you have a portal in your pocket, but the data is not stored there. So if the device is lost, client data and confidentiality are not compromised.So imagine my surprise to discover that 42% of the Accounting Today Survey respondents are not interested in buying a SaaS subscription within the next 12 months. Not interested, really?
I look forward to getting more perspective on these findings from Seth Fineberg, the Technology Editor for Accounting Today. Seth knows more about what CPA firms are thinking than almost anybody, and he’s got a great mind for business. I am so pleased that he will be one of the panelists on the Cloud Accounting Institute Best Practices webinar on May 30 at 1:00 pm CDT, where we will announce the results of our own CAI Study in relation to the Saugatuck and Forrester studies conducted previously on feelings of SaaS.
If you have not already registered, click here to sign up for the Cloud Accounting Webinar at no charge. And bring your questions – a Q&A session will follow the presentations. Copies of the CAI report will be available to webinar attendees and to Cloud Accounting Institute members. Membership in the CAI is free for the rest of 2012; you can join here.
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Click on the Press Release Cloud Accounting Webinar to view the full press release on this webinar.
Lindy leads Armanino’s Cloud Accounting Solutions Practice. She is the Founder & Chair of the Cloud Accounting Institute and has over 25 years of experience in public accounting.
As the Founder and Chair of the Cloud Accounting Institute, a clearinghouse of information on software as a service (SaaS) and cloud computing, Lindy is at the forefront of the dynamic Cloud Technology landscape. She has published numerous blogs, whitepapers, and articles in this space.