October 26, 2016
Coupa CEO Publishes Value as a Service
Posted by Armanino Financial Advisory Team
Coupa CEO Publishes Book: Value as a Service: Embracing the Coming Disruption
Get the latest business must-read! Procure-to-pay cloud solution Coupa is often called the “Savings as a Service” software that pays for itself. Coupa CEO Rob Bernshteyn, has published a new book around Value as a Service – a play off the company’s tagline.
Value as a Service is the simple idea that measurable value delivered for customers will be the ultimate competitive battleground. Every customer will want to understand the exact value that they are being provided. They will want a quantifiable difference as they compare their options.
Is your business ready to embrace this coming disruption? Are you ready? Get the book today and find out.
Rob is the Chief Executive Officer and President of Coupa, and drives the company’s strategy and execution. Rob has over two decades experience in the business software industry. He came to Coupa from SuccessFactors, where he ran Global Product Marketing & Management, as a member of the executive management team; as the company scaled from an early start up to a successful public company.
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