Tuesday, February 12, 2013
Effective Social Media = Effective Fundraising
Posted by Armanino Nonprofit Team
New Methods for Effective Fundraising: What can Non-Profits do to better engage their donors? Simple, incorporate social media into their fundraising channels to build, strengthen and promote better relationships and increased involvement. 93% of nonprofit respondents have a presence on commercial social networks, such as Facebook, Twitter, LinkedIn, YouTube and Pinterest, according to the 2012 Nonprofit Social Network Benchmark Report. Using social media to change donors’ attitudes so they want to give is a recent movement that many non-profits are adopting. A successful social media campaign is built on specific, targeted actions that are quantifiable and shift donors from being passive or one-time contributors to active, ongoing contributors to your organization.
The goal of using social media as part of your organization’s development efforts is to increase engagement and involvement, long-term loyalty and, ultimately, giving. The challenge for today’s non-profits, is to determine how to best develop and nurture such relationships. Traditional transactional donor interactions such as soliciting annual fund gifts, sending fundraising event invitations or coordinating volunteer committees remain essential to most organizations, but to grow and maintain a healthy, vibrant donor community that fuels your organization’s mission and will help you reach future goals, you will need to nurture key relationships in ways that are truly donor-centric, multi-dimensional and mutually beneficial.
So, start thinking outside the box and explore ways that you can use social media to engage with your best constituents on a year-round basis without always asking for time or money. It won’t be long before non-profit organizations and their development departments are basing large parts of their successes not just on just dollars and cents but on “likes”, “tweets” and “pins”. It’s always better to be the organization setting the bar versus one trying to get to it. And if you are one of those organizations who is already finding success with social media, we’d love to hear how. Share your social media successes in the comments below.
Nonprofit organizations have specialized audit, tax and operational needs that require specialized service. Armanino has been committed to the nonprofit sector since 1953, and we now work with more than 500 nonprofit clients. This hands-on experience gives our staff of CPAs and former CFOs a deeper understanding of the issues nonprofits face, so we’re able to meet their needs and help them fulfill their missions in the most efficient, cost-effective way possible.